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eCommerce Consulting Services

What is eCommerce consulting?

In a nutshell, it’s getting e-commerce help from someone who’s done it before…successfully.

An experienced ecommerce consultant can help you figure out why your website isn’t converting that precious traffic, how to get more of it, and how to position your business for success.

An e-commerce consultant can improve your sales, inventory systems and marketshare rapidly without you having to reinvent the wheel, saving you time and headache.

This is what we do every day for a handful of select clients with guaranteed results, yep that’s right. We only work with clients that we know we can help.

Is ecommerce consulting right for your business? If you want help from a successful ecommerce entrepreneur that’s done all this before, yes it’s for you.

If you want the learn how to do ecommerce the right way and appreciate investing in ecommerce training and coaching, an ecommerce consultant can appropriately deliver that.

If you want someone to do everything for you or you won’t do the work, no it’s not for you.

Here are a few guidelines on the types of e-commerce problems we help solve. If you answer yes to any of the below, we can help.

  • You’re having difficulty growing your eCommerce business?
  • Your sales have slowed and you’re losing online shoppers.
  • Your conversion rates are low.
  • You’re experiencing a high rate of cart abandonment.
  • You’re willing to do the work we line out for you to improve your business.

What to expect when hiring an ecommerce consultant

We Assess Your Online Business From A TO Z in a holistic fashion. Then define, focus & evolve your vision & goals to bring your business and website to the next level. You’ll work directly with Travis (someone who has made millions online) to accelerate growth and get the guidance required to succeed and grow your business.

“Travis here, I’ve been in your shoes. I actually built and ran a high-performance, multi-million dollar e-commerce business and team before I started consulting (Read more about why I consult now rather than run an online store). The current eCommerce climate is increasingly competitive, in short, I provide recommendations to make you more money, be more efficient, and take the stressful unknowns out of your e-commerce business.

I’ll personally help you locate the easiest lowest-cost opportunities for growth and solutions to move your business forward. We’ve worked with many different e-commerce business types and have strategy and experience to help you build a sustainable, scalable e-commerce business the right way.”

We provide advisory in a wide variety of eCommerce areas. First and foremost we’re doing business consulting for your ecommerce business. We’ve worked with sellers from all over the world to take the stress out of online selling and help them achieve their business goals and improve how they operate their online business.

eCommerce-Consulting-services Ecommerce Consulting - Magento Consulting - Organic SEO Consulting

What Do Ecommerce Consulting Firms Do?

Simply put, assess, strategize and advise how to increase sales and the value of your business with minimal disruption and drain on resources. What to do, and in what order. That’s a tall order and few can deliver it.

Here’s an example of a recent client story

A hobby craft business signed up with us last year wanting help migrating to Magento. After we go further involved with the client we realized their business model and needs didn’t match Magento as a solution. It made more sense and was going to be more beneficial to the client to keep Volusion and work to improve it.

We found the customer experience was lacking overall and the checkout was very messy which was hurting sales.

We ended up offering recommendations on how to improve their checkout, then advised on how to properly redesign their website on their current platform to improve the user experience.

We also audited their current SEO and PPC vendors and found their SEO agency was basically fraudulent.

I typically like to work in a complementary fashion with existing vendors my clients use. There is a high cost to disruption and if something is performing well don’t mess with it. In this case, the SEO agency was blowing smoke and taking advantage of this client’s trust.

We worked with this client to train them on processes on how to measure search engine optimization (SEO) progress, attribution and what types of organic traffic, keyword phrases etc. were amounting to actual sales.

Today, this client is not only out of their sales slump but have increased sales dramatically as well as Average Order Value and conversion rate (see below).

Hobby Craft Ecommerce Store Sales Increase

 

How much to ecommerce consultants charge?

This is a great question! If you’re going to trust your business in the hands of another person, would you go with the cheapest option? Also, how much would you charge if you’d made millions of dollars a year as a successful ecommerce store owner?

You’ll find there are consultants that have an hourly rate. The problem with offering consulting by the hour is there’s no skin in the game and no guarantee of results. An hourly consultant is also not going to take the time to get to know your business like they need to and won’t be on the hook for results.

Entry level consultants can charge $70-$150 an hour and results…will vary wildly. Others charge up to $500 an hour with no guarantee of success. These flash-in-the-pan-type engagements are not the most beneficial for your business. I know because I used to charge by the hour. I found the amount of time needed to truly assess the business, get the know the client, their style, their goals was immense.

How much does Sharp Commerce Charge for Ecommerce Consulting?

I like to charge based on results. Doing this for years has taught me where the line is for how much e-commerce assessment is needed to create positive results for a new client. I prefer to heavily research a client’s competitors, staff, website metrics and UX/UI, organic rank and history and a host of other areas before making any actionable business recommendations. This approach however delivers results every time. There are only 2 clients I wasn’t able to get results for and they didn’t do the work. If you do the work, you’ll get results guaranteed.

I require a minimum 6 month agreement for all clients to guarantee results. I offer a retainer based fee of $3500/month which includes weekly calls, lite project management and as much coaching and guidance as needed to produce results.

I’m committed to getting results for my clients and nearly all clients stay on for a few years at least as we start increasing sales for the business and improving marketing strategy, e-commerce systems and efficiency.

Beware of weak consultants

A good e-commerce consultant is hard to find. You’ll often find ecommerce consultants that are truly unqualified or are just not very skilled.

Maybe they took a few Facebook courses and call themselves an ecommerce consultant but they’re not. I have seen more of these poor-quality consultants over the recent years, gurus, etc.

All of these people are coming from a place where they haven’t actually done it before. They’ve never shipped a package, they’ve never truly built an ecommerce business from the ground up. When you review a candidate for consulting services ask them if they’ve ever run an ecommerce store, how much money they made and why would they consult if they could make more money running a store?

When you hire a don’t want to get their hands dirty. I don’t blame them, and doing the work isn’t consulting by definition. It’s a slippery slope helping someone build a business and tricky with no guarantees. If it was easy everyone would be doing it.

 We will happily work with your existing PPC and SEO teams or recommend our favorite high quality agencies to assist

We have a professional services team to help get things done when needed. We take pride in pushing through roadblocks whether it’s web development, market strategy, SEO, customer engagement, Google Ads or some other area of your business. Some clients have their own implementation teams, we often work in concert with them to improve the results you’re already getting.

If you have a Google Ads agency that’s great, we can work with them. If you don’t, we have a whole separate digital marketing team just for Google Ads that has a holistic approach that we can loop in as needed. We have another similar team for Facebook and Social Media when needed that we trust. Not all ecommerce consultants or firms will offer these services, this is our approach because we’ve found having specialists in all of these areas gets results for our clients.

Ecommerce consulting services are much much different than using a digital marketing agency. An agency is comprised of marketers that typically specialize in a few areas of e-commerce, not all of them. They also haven’t made millions of dollars directly selling goods online, none of them have, I checked.

Using an ecommerce consultant who’s actually built and ran a 7 and 8 figure e-commerce business adds the experience and value that only someone that’s done it before can. You’re not just getting best practice recommendations, you’re getting it from someone who’s earned this knowledge with real world e-commerce business experience.

It might surprise you how detailed some ecommerce consultants can be in their assessment. We typically start with a 30,000 foot view, wide sweep, touching lightly on everything from SEO, online merchandising, Social Media, Email Marketing, list building, positioning, inventory management and forecasting systems to hiring techniques, digital marketing, marketplaces, solutions providers, and management infrastructure.

One of our key partners has experience with big box e-commerce retailers and focuses on market segmentation, trends, fragmentation, and Amazon marketing and optimization.

 

So Travis, why do you consult for other e-commerce brands instead of run your own store?

This is a question you must ask every and any consultant you look at.

My answer is simple, I lost my business at year 9 to a surprise hostile takeover.

(My sappy sad story if you want to hear it)

My silent partner betrayed my trust and I lost everything in the course of a year due to a loophole in a contract that my partner took advantage of. Once the business was to a highly profitable point he pulled the rug out from under me. Word to the wise, use an independent lawyer to look over any partnership agreements, lol. I concentrated on running the business instead of how to protect myself from a partner I mistakenly trusted.

After a year in court and a $100k lawyer bill(damn lawyers), I lost the 55% stake of my business and my 27,000 square foot building.

However; I was left with… my field-tested and proven e-commerce skillset + ecommerce strategy playbook.

My story made the rounds on LinkedIn and industry friends started asking for help with their e-commerce projects as a side hustle. Shortly after I was formally helping “strangers” who contacted me for ecommerce help and to date I’ve made many of them tens of millions in profit yearly. Some clients have been with me for 5 years+.

Triage

There's only one way to offer comprehensive recommendations, review every aspect of your business. We leave no stone unturned and dig into everything from conversion optimization, UI/UX, market positioning to order processing and fulfillment. Unlike other agencies and consultants, I've personally done every aspect personally with a high rate of success.

Planning

What to do and in what order...We're not like typical agencies that blast money on Adwords and Facebook and then find out your website needs work. We start from the ground up, making sure all of the elements of your store and marketing are in order before deploying ad spend and traffic.  We've been in your shoes, we start with inexpensive initiatives first that have the most impact.

Implementation

Making it tangible. We'll clearly define action items and next steps for your team or you can rely on our team for implementation. You'll know clearly what to do next, why and what results to expect. Also, we can take the load off you and your team and help with implementation as much as you need to keep things moving forward efficiently. We are results-driven and guarantee you'll make money, if you do the work. :)

300%

INCREASE IN SALES

We’ve increased sales 2-10x annually for our clients and in some cases added 10’s of millions to yearly revenue! We increased sales for one client from 15MM to 50MM over 4 years! That’s some serious ROI. We’re not showing off, this is just what we do. This is real, not just some inflated shell game bullshit number other wannabe consultants post on their sites. We price our engagements based on results so we have a plan that fits nearly any e-commerce retail business size and type. We do work best with businesses doing 2MM minimum. (Well-funded startups are welcome)

29

CLIENT PROJECTS

Wow, only 29…that’s right. We only take on a few clients at a time to ensure killer results. Some clients have been with us for 5+ years. Each client we partner with for e-commerce services is very important to us, you are NOT a number. We want to kick some ass for your company and this requires individual attention and focus like a Shaolin monk.

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COMBINED YEARS OF EXPERIENCE

The benefits of working with an experienced ecommerce consulting agency is the synergy of the team with the sharpest minds that not only love what they do but they are really good at it. My team has worked on everything ecommerce, from catalog management to comprehensive Magento catalog builds to viral social media campaigns for emerging brands and more.

Platform-Specific Consulting

Get your e-commerce sales growing again!

Kinda hard to believe, but it’s what we do every day for our current clients. It’s time to stop your competitors from taking even more of your market share. We can help you make your online store into a scalable powerhouse your competitors will fear.