When you are on social media to create new business leads, you’re off to a good start for creating a social selling strategy that works. Your goals should be to listen to what your customers are saying and to participate in the conversation. The problem is, you don’t know what you are supposed to hear or how to engage in the conversation to improve your sales. Direct action is essential to starting and growing a successful social selling strategy.

Find Your Customers on Social Media

You must know where your customers are spending their time on social media, and this takes some investigation. Consider the specific demographical data regarding your customer, and then find the social media platforms that cater to this demographic. If your business has a broad variety of potential customers, you may not be able to hone your choices down to a specific network. Participate in blogs or online forums that discuss your industry, and search for user groups on social media platforms that may cater to your customer. You should find your customers before you can begin interacting with them.

Taking the Next Step

Once you have identified where your customers are, it’s time to do some monitoring You will want to learn what your prospective customers are talking about online, and this is done by paying attention and monitoring. Listen for clues that suggest what your customers are looking for when it comes to your business products or services. Read the reviews and news posted by others about your specific business to see what you are doing right and what you can do better. Once you learn what your potential customers are saying about your business, you’ll also want to investigate your competition.

Doing Further Research on Potential Customers

Once you figure out where your target demographic is on social media, and you have watched to see what people are looking for, you still have a bit more research to do. You don’t want to reach out to potential customers too early, or you are likely to be ignored. You have to wait until you have a bit more personal insight to have an effective conversation that will result in a sale of goods or services.

Engage with Potential Customers

Get in the conversation, but stay away from putting out a sales pitch in your first post. Comment on the posts of other people, share posts that you find interesting and share your own content through SMS mobile marketing if it’s relevant to the conversation. When you begin engaging, subtlety is your best strategy. You are building relationships with individuals who share similar interests and goals, and this takes time.

Be Valuable on Social Media

Share content that is useful to your followers on social media. Even when you aren’t spending time commenting on posts, take the time to give yourself some credibility by sharing industry news or insights. When you share solid, engaging content, your potential customers will be able to find you when they are in need of your goods or services.

 

Travis Romine

Ecommerce Consultant at Sharp Commerce
Travis works with online retailers to improve sales and market share through consulting and strategy. Travis has been featured in Entrepreneur Magazine, ecommerceconsulting.com, Webretailer.com, Inspired Insider Podcast & Facebook For Business.
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