What is an organic SEO consultant?

An SEO consultant’s job is to analyze a website and come up with recommendations for how to increase rank to the perfect customer audience. A SEO consultant has a track record of improving organic traffic for client websites directly and instead of doing the work they offer training and recommendations.

Why is my e-commerce store not getting any traffic?

I hear this often from e-commerce store owners. How do I get noticed by google and have strong continuous rankings on keyword phrases that generate sales? That takes quite a range of e-commerce knowledge, planning, and execution and it’s hard to know where to start if you haven’t done it before.

Pitfalls of not getting qualified help with SEO

  1. You and your team waste time creating articles randomly hoping they will rank…and they never do.
  2. You can easily get ripped off by an SEO agency if you don’t have a way to audit their work. (It’s scary how many times I see this happen)
  3. Your competitors will get all that sweet organic traffic while you spin your wheels.

There are two ways to improve your organic traffic:

  1. Scour the “interwebs” looking for a magic bullet, read a ton of blog articles, watch youtube tutorials, rinse and repeat. And bang your head against the wall when it’s your website rank still suck.
  2. Hire an SEO agency or SEO Consultant that has done and has the SEO knowledge and gameplan.

I’ve personally done both of the above. Travis here, owner of Sharp Commerce. I was an online retailer for 9 years and dealt with various types of agencies to help with SEO. Some were great and gave us some results, some were truly fraudulent. None of the SEO agencies will guarantee you anything and half of them do next to nothing for your sales and you have to fire them eventually. How do you find an SEO agency that isn’t full of crap?

How to find a good SEO agency?

When you deal with a typical SEO agency you have multiple levels of expensive overhead and fluffy sales guys that will tell you anything to get you to sign. Then you get some reports every month and your sales really don’t go up… but they tell you you’re ranking for new keywords (false KPI’s) and sales aren’t getting better.  The bigger the SEO agency gets, the less attention your account will get, that’s just how it works.

A better way to improving website rank efficiently

What if your SEO agency taught you what to look for and how to measure impact? Most won’t. This is because SEO gains are hard to get and the internet has become a pretty damn crowded place. This would also hold your SEO team accountable for gains.

We’re not scared of that and I’m also sick of seeing these loser SEO agencies sell snake oil.

We developed an efficient way to teach e-commerce sellers the important parts of SEO marketing that make a difference.

We actually train our clients about solely the parts of SEO that they need to know. There is a lot to learn about SEO so we boiled down our SEO consulting program to focus on just e-commerce SEO specifically and only teach our clients exactly what makes impact. There are a lot of benefits to actually understanding your SEO situation instead of blindly paying a company to improve rank.

Here’s a brief rundown of what we teach our e-commerce merchant clients:

  • Know why your pages are ranking and why some aren’t
  • Know basics of SEO compliance
  • Know SEO KPI’s that are meaningful to your business
  • Know whw to use popular SEO tools
  • Know impactful SEO optimization standards
  • Have practical knowledge of all intent match scenarios
  • Know how to create and promote content that attracts links and sales